🎙️ This week on "What is Innovation?" host Jared Simmons chats with consumer product guru Niara Nicholas! With extensive experience, Niara breaks down how true innovation involves more than creating—it's about changing behaviors. Dive into how innovations meet consumer needs, especially in the beauty industry, and learn about the crucial "N of one" concept. How do we turn ideas into impactful innovations?
Niara Nicholas has led marketing and technical teams across globally recognized consumer product giants, including P&G, Johnson & Johnson, and Estee Lauder. Her leadership has been pivotal in pioneering novel commercial and product frameworks, strategically amplifying product reach and identifying lucrative growth avenues—both adjacent and forward-looking. Niara's mission is deeply entrenched in sharing her proficiency in consumer insights, marketing, innovation, and strategic foresight to empower brands in delivering enduring value to consumers and stakeholders alike. Her unwavering commitment lies in enabling brands to navigate the evolving landscape by marrying insight-driven strategies with a relentless pursuit of innovation.
Know more about her here:
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Episode Guide:
0:00 - Intro
0:46 - What is Innovation?
1:38 - What isn't Innovation?
3:03 - Turning sparked invention to innovation
5:27 - Missing link between innovation and invention
7:27 - Identifying importance and understanding intersection
8:48 - The beauty industry
11:27 - The "N of one"
14:55 - Brand attributes
16:16 - Brand authenticity and innovation
21:17 - Consumer perception and product development
27:31 - Commitment and consumer communication
29:23 - Advice to innovator
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management