What is Innovation?

Innovation is a process for doing things differently :: Amanda Utz

Episode Summary

Get ready for an inspiring conversation on the latest episode of our podcast featuring Amanda Utz, Partner at Avant Strategy. We explore the significance of innovation to idea-oriented creative folks, and the importance of an innovative approach to thinking beyond product or service innovation. In this episode, we also discuss changes in the corporate marketing world and offer an innovative perspective through a baker-cake analogy. Plus, Amanda shares insights on hobbies beyond baking, the impact of innovation on travel and Airbnb, and advice for innovators. Don't miss out on this insightful conversation! Tune in to our latest episode on your favorite podcast platform.

Episode Notes

Amanda Utz is a Partner at Avant Strategy. She has twenty years of experience driving change for senior executives at start-ups, private equity-owned businesses, and Fortune 500 companies. In this episode, we explore the significance of innovation to idea-oriented creative folks, and the importance of an innovative approach to thinking beyond product or service innovation.

More about our guest:

Amanda Utz has successfully managed transformational projects across strategy, marketing, sales, and operations for leaders across multiple organizations including The Home Depot, Mannington Mills, and Veritiv.

She has held multiple interim Head of Marketing roles for PE backed businesses (brought in by the PE firms) to hep the businesses quickly set up foundational marketing elements, strategic company and product positioning messaging, lead generation strategies, etc., while also helping with the execution of these tactics. Amanda enjoys partnering with executives to deliver solutions that meet their needs across various functional areas and industries.

You can learn more about her on her LinkedIn.