What is Innovation?

Innovation is a methodology for establishing successful ideas that create value :: Reggie James

Episode Summary

In this episode, host Jared Simmons chats with Reggie James, founder of Digital Clarity. His expertise includes using AI, analytics, and innovative branding strategies to create value. They discuss why innovation is critical to value creation in today's market.

Episode Notes

In this episode of the "What is Innovation?" podcast, host Jared Simmons speaks with marketing expert Reggie James, founder of Digital Clarity. Reggie discusses how AI, analytics, and innovative branding redefine digital marketing. This episode is a great introduction to why innovation strategy is essential for thriving in today's market.

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Reggie James is a distinguished expert in marketing and digital strategy, renowned for driving transformative results for organizations. With over three decades of experience, Reggie has witnessed and actively contributed to the evolution of digital marketing, playing a pivotal role in shaping business models in today's digital-driven landscape. His expertise extends beyond traditional strategies, incorporating cutting-edge technologies like AI, analytics, and brand elevation. As the founder of Digital Clarity, Reggie leads a pioneering consultancy that empowers businesses to achieve their marketing goals. The company, known for its strategic insights and innovative use of technologies, stands at the forefront of driving marketing change and creating lasting value for its clients. Reggie's unparalleled experience and innovative approach have been instrumental in shaping numerous organizations through strategic marketing, advertising, and digital solutions.
 

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Episode Guide:

0:00 - Intro

1:18 - What is Innovation?

3:01 - Communication Challenges in Organizations

4:40 - Innovation and dynamic processes

6:55 - Innovation through the years

7:56 - Changes in Marketing and Innovation Post-Pandemic

9:50 - AI and Its Impact on Business

15:01 - Impact of External Factors on Innovation

18:52 - Innovation in Ogranizations and importance of culture and values

25:28 - Simplifying Complex Processes

28:24 - Intellectual Humility in Innovation

29:11 - Advice to Innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management